Your social media presence is important – being successful on social media is more than posting great content. It’s about using a variety of tools to ensure your community’s needs are being met. That’s where The Social Dingo comes in. We’re your digital communications team.
We strive to know all about your business, target market and your digital media goals to develop a strategy tailored to your needs and objectives. This includes an assessment of your current social channels to better understand where there’s opportunities for growth, content recommendations and photo and video tailored for you.
SocialMedia Strategy
Why does your business need a social media strategy?
Social media marketing isn’t as simple as just setting up a Facebook or Instagram account and posting content. To effectively reach the right audiences and increase your brand awareness, it’s crucial to understand what you’d like to achieve from having a social presence and know who your target audience is.
ContentCalendar
A social media content calendar
is a planned schedule of what and when content is being posted on any social platform. They’re useful to organise the type of content being posted and to stay consistent. You can easily plan ahead and have a clear vision of what you’re posting on each channel. Content calendars are an essential part of our social media management service.
Social Media Management
There are many moving parts needed to run a successful social page.
And we can do it all:
- Content calendar
- Post scheduling
- Sponsored posts
- Monthly reporting
We’ll work with you to ensure everything is in line with your social media strategy and prepare a content calendar for your review. We keep social media management flexible so we can adjust quickly and easily if anything comes up.
Community Management
Being active on social media is more than just sharing great content.
Your engagement with your audience is important to them. This can be as simple as reacting to comments to show you’re there and listening. We can interact with your community on your behalf:
- Daily monitoring of social channels
- Respond to comments
- Refer questions and enquiries back to you
Social Media Advertising
Social media advertising
Is using paid posts to reach target audiences. They’re designed for brands to deliver specialised campaigns that target audiences frequently interact with. Sponsored posts are effective in increasing the amount of people who see your post, reaching new audiences to generate new leads. We work closely with clients to decide which posts should be used in a campaign.
Content Creation
It’s crucial to share authentic content
Your audience will want to interact with on social media. With so much out there to consume, it’s important your channels cut through the noise. Our team has more than 25 years of experience in content creation across photography, videography and live streaming – we love to produce high quality visual content for your social media.
Video Production
Video posts on social media
Receive at least 58% more engagement compared to other posts, so it’s important content to include them on your channels. Our team are experienced videographers and editors who tell stories in ways that engage audiences and deliver key messages. Whether it’s showing a business in action, testimonials from clients, product showcasing, meeting the team or a hero corporate video, we’ve got it covered
Photography
Quality photography
Is vital if you’re going to catch the eyes of your scrolling audience. And it’s not just beautiful images, but photos that convey your message and your brand. Remember, ‘a picture is worth a thousand words’. With highly experienced editorial and commercial photographers in our content creation team, we make your visual posts pop.
Copywriting
We draft your post captions as part of our general social media management
But sometimes you need help with longer-form written pieces. Struggling to draft that EDM? Have a blog idea in your head but can’t get the words on the page? We can help with copywriting for content longer than a social bite.
Live Streaming
Live Streaming
Is in demand now more than ever. Virtual events, online conferences, meetings, live launches and more – if we can’t be together, why not join via the internet. The Social Dingo has full live streaming capabilities, including five cameras which can broadcast live from different locations for one simultaneous broadcast.